Fuller’s Targets 1,000 Bedrooms Within Two Years

Bed And Breakfast | Pub Accommodation | Uk Pubs | Posted 2018.07.02

Fuller’s Aims for 1,000 Bedrooms

Chiswick-based pub firm and brewer Fuller, Smith & Turner aims to take the number of bedrooms in its pub estate to 1,000 within two years, one of its directors has revealed.

The news comes shortly after Fuller’s announced that it was acquiring the six-strong Bel & The Dragon group of pubs with rooms, in a deal expected to completed next month.

The acquisition takes the number of bedrooms across the Fuller’s estate to 781, up from about 200 about a decade ago.

Fuller’s Inns managing director Jonathon Swaine told The Caterer that around 15% of Fuller’s managed pubs now have bedrooms, with consumer demand for the offer continuing to grow.

“We have been able to respond to a consumer need. People are more willing to seek out something different and that is where the pub comes in. People’s lifestyles have changed a bit and they are more prepared to spend parts of their leisure time in different parts of the UK,” he said.

“The target that I have within my team is 1,000 bedrooms in the next two years. There’s a mixture of opportunities in our existing business and hopefully we can acquire one or two more properties.”

Swaine said Fuller’s has been trying to prioritise long-term investment in rooms wherever possible.

“Generally we get good returns, customers like them, and it is a third arm to the business which gives us a bit of an edge in the marketplace. We find the participation of guests who come downstairs and have a drink at the bar and a bite to eat is generally very good – north of 50%.”

Bel & The Dragon, which has pubs in Berkshire, Hampshire and Surrey with a total of 57 bedrooms, was sold to Fuller’s by Longshot, headed up by Joel Cadbury and Ollie Vigors.

Longshot is the owner of Beaverbrook, the luxury country house hotel and exclusive golf club which opened in Leatherhead, Surrey, last year following a £90m renovation.

Fuller’s Pub with Rooms

The Albert Arms – Esher, Surrey 

The Bear of Burton – Christchurch, Dorset 

The Blackbird – Earls Court, London 

The Bull Hotel – Bridport, Dorset 

The Bull Inn – Sonning-on-Thames, Berkshire 

The Chamberlain – Tower Bridge, London 

The Counting House – Bank, London 

The Cromwell Arms  – Ramsey, Hampshire 

The Crown Inn  – Bishops Waltham, Hampshire 

The Drayton Court – Ealing, London 

The Fox & Goose – Ealing, London 

The Half Moon – Herne Hill, London 

The Hampshire Hog – Clanfield, Hampshire 

The Hand & Flower – Hammersmith, London 

The Head of the River – Oxford, Oxfordshire 

The King’s Arms  – Woodstock, Oxfordshire 

The Mad Hatter Hotel  – Southwark, London 

The Narrowboat – Reading, Berkshire 

The Pilgrim Inn – Marchwood, Hampshire 

The Pilot Inn – Greenwich, London 

The Princess Royal – Runfold, Surrey 

The Queen’s Head – Kingston-Upon-Thames, Surrey 

The Red Lion Hotel – Hillingdon, Middlesex 

The Sanctuary House – Westminster, London 

The Swan Hotel – Staines, Surrey 

The Swan Hotel – Arundel, West Sussex 

The Wellington Hotel – Waterloo, London 

The White Buck – Burley, Hampshire  

The White Hart Inn – Stockbridge, Hampshire 

The White Hart Hotel – Kingston-Upon-Thames, Surrey 

The White Star Tavern – Southampton, Hampshire 

The White Swan Hotel – Stratford-Upon-Avon, Warwickshire 

The Wykeham Arms – Winchester, Hampshire 

Article is taken from The Caterer