The Importance of Booking Direct
News | Pub Accommodation | Posted 2018.11.19
A recent YouGov survey said that 40% of consumers booking accommodation, would like at the same time to be able to book a table in the restaurant.
To take advantage of this growing trend your website must cater for table reservations by offering a booking facility online.
You can achieve this valuable extra revenue by encouraging consumers to book directly through your website. This ties perfectly with Stay in a Pub’s campaign to encourage direct bookings – if your pub is Fully Listed we drive consumers directly through to your website with no commission on bookings and you also receive monthly statistical data showing consumer views on your listing and direct clicks to book. You will also benefit from social media support.
Expedia data has recently shown that overseas visitor numbers are rising – China +180%, Australia +30% and France +25% as examples. 16% of our viewing figures come from abroad with Sydney, Australia being our most popular city and consumers from the USA being our most popular country for visits to our website.
Stay in a Pub currently has around 10,000 visits per week and on average each consumer will research 5 pubs.
If you would like any information on how we can help please get in touch with Roger Wright at [email protected].